"SEO" or Search Engine Optimization is just a technical way of describing the work that needs to be done behind the scenes while developing your company web site so you can achieve the highest page rank possible in search engines like Google, MSN and Yahoo.
Why should you care about your page rank?
Well if you're already in the #1 spot for your company's products or services then you probably wouldn't care so much, but if you're say, on the 3rd or 4th page of search engine results you couldn't help but wonder how many people may have searched for your products or services that day and never even saw your company's page buried under your competitors. Not to mention how many potential customers this month, or year even.
Okay, so you definitely want the people already searching for your products and services to be able to find you... but how?
The short answer is a user friendly and appealing web site built with a solid SEO strategy and schedule in mind. Yes, I said strategy and schedule because against popular belief search engine optimization isn't a one-time quick fix and your done.
The most popular search engines in the world are constantly changing and improving the search results that they display and the way they choose which web sites rank highest, some even 8 to 12 times a day! This explains why one day your web site may have ranked 5th and the next you were bumped to 14th. I dare say it is a never ending battle. However, with a good seo strategy and schedule designed with the busy small business owner in mind your web site can be constantly updating itself with fresh content on it's own while you focus on your more core business functions.... your customers!
Stay tuned for more on blogging (and what it can do for your business's page rank while freeing up your time!) and more SEO topics like link building, Organic vs. Paid search listings and keyword research and discovery.
Founder and Owner of Reach With Impact, Personalized SEO Planning and Online Marketing Strategy for the busy small business owner who wants to make A BIG IMPACT.
